They are defined as "audio and video advertising content that appear in direct response to a predefined or defined criteria leading to one or more calls for action". Contentmercials can appear before media content is played, while media content is played, or after media content is played leading to one or more calls for action. The difference between a commercial and a Contentmercial is that a commercial is intended for branding purposes and brand retention and does not call or provide a call for action, whereas a Contentmercial, on the other hand, is requested by a defined or predefined criteria and leads to a call for action. A Contentmercial can be audio or video and is represented in text, image, audio or video or any combination of the same.
Contentmercials are audio and video ads that appear before audio or video media content is played pre-roll, while audio or video media content is played mid-roll, or after audio or video media content is played post-roll leading to one or more calls for action. Contentmercials can be integrated into media players, video sharing sites and video sites.
Pay For Performance, also called pay-per-action, is a service model for Contentmercial advertising that's simple to grasp: You pay to rank your Contentmercials well. You select keywords or key phrases relevant to your business goals, and the highest bidder ranks the best. Because you only pay after a visitor views or hears the content or performs a call to action, no money is wasted on up-front costs, hence the term "Pay For Performance".
Unlike standard Pay Per Click, text-based ad systems, Contentmercials use a proprietary technology that enables you to communicate the benefits of your company, product, or service with the high "WOW" impact of audio and video and enhance your message with one or more calls for action.